Plymouth's iconic 1930s Reel Cinema could be demolished to make way for student accommodation.
Plans have been put forward by architects Harper Downie to replace the building with a hotel, commercial units and student housing.
The project team has sent out invites to neighbouring businesses to attend a public pre-planning application consultation on October 17 at the Pennon Room, Theatre Royal Plymouth.
Members of the project team will be on hand during the consultation to explain the proposals and answer any questions that arise.
The latest plans are not the first to have proposed knocking down the cinema, with plans submitted back in 2008 to rip down the 1938 picture house and replace it with a 10-screen multiplex. However, these plans were shelved after another firm came forward to lease the cinema from the company that owned it.
The historic cinema is seen as under threat from the construction of a £40 million multiplex being built at Bretonside. Meanwhile, student flat developments have been built up directly behind the Reel Cinema.
The Reel Cinema was built on the site of the old Theatre Royal in 1938 as the 2,404-seat Royal Cinema. It was designed by Associated British Cinema's in-house architect William Riddle Glen.