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Royal Holloway to Host Research and Development Partnership

Posted by Richard Ward in

Image courtesy of Flickr, Creative Commons

A Royal Holloway led consortium has been named by the Arts and Humanities Research Council as one of nine successful bids to host an ambitious Research and Development partnership.

The programme dubbed StoryFutures, will see universities and creative and technology companies working with the region's SMEs to tackle the challenge of next-generation storytelling.

It will focus on harnessing technologies such as augmented reality and virtual reality to engage audiences in new experiences.

StoryFutures' will be based at Royal Holloway's Egham campus, helping to develop links between areas of Surrey, Hampshire, Buckinghamshire and Berkshire and the capital.

Professor James Bennet who led the bid, said: "We are delighted to have secured funding for this exciting projects. This award recognise the world-leading multi-disciplinary research at Royal Holloway and the strength of the amazing partnerships we have forged."

"The UK has a world leading reputation in storytelling, whether that's TV, film, theatre or computer gaming. We also have great technology companies and the challenge for the future will be to bring them together and find new ways of telling those great stories."

The Creative Industries Clusters Programme is led by the Arts and Humanities Research Council and aims to establish creative R&D partnerships, improving collaboration between creative industries and UK universities.