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University and Partners Awarded £3.5m Project

Posted by Richard Ward in

Image courtesy of Flickr, Creative Commons

The University of Plymouth has teamed up with Plymouth City Council, Destination Plymouth, Mayflower 400, Plymouth College of Art and the Real Ideas Organisation to help the city's creative sector.

Dubbed iMayflower, the project has been awarded £3.5 million by the Department for Digital, Culture, Media and Sport to create new opportunities, creative spaces and skills.

The funds form part of a wider £20m Cultural Development Fund for regions announced by Culture Secretary Jeremy Wright.

Chris Bennewith, Head of the University's school of Art, Design and Architecture, said: "The Cultural Development Fund will allow the dynamic fusion of the region's creative talent and excellent digital resources, with existing strengths in sectors such as healthcare, marine and tourism. This will provide Plymouth with exciting and innovative means of creating new products, services and experiences vital for refreshing and adapting the local economy and continuing to improve the liveability of our city."

"This is Open Innovation so we will be inviting as many people as possible to be involved with the myriad of activities proposed in the project. The University of Plymouth is extremely pleased to be part of the partnership delivering iMayflower."

iMayflower will help the University and its partners develop the use of immersive and digital technologies to drive growth in the local creative economy.