Is the market responding to the preferences of international students?

As student numbers are at an all-time high and international student numbers continue to grow, demand for purpose built student accommodation (PBSA) remains strong. However, demand continues to outpace supply. 

In the StuRents 2021-22 Annual Report, we highlighted that one of the primary criticisms of the sector is that UK PBSA is overly reliant on international students. Despite this demand, React News is questioning whether the sector is actually considering international students' preferences and building what they want.

Unsurprisingly, affordability is one of the key points of discussion. There are many influences on the price of PBSA, including demand, rising development costs, and uncertain energy supply costs. 

React News suggests that reducing costs lies in reducing amenities and increasing density, with layouts including shared rooms and non-ensuites. 

Many operators assume that international students want to live in studios. 45% of UK PBSA buildings contain studios, while only 14% of buildings contain four-to-six bed clusters. Data gathered from a React News survey, suggests that only 12% of international students actually want to live alone, while 50% actively want to live in an apartment with three to four people to help foster community. 

32% of international students (27% of female students and 39% of male students) have expressed willingness to share a room. Additionally, almost two in five Asian students are open to the idea of sharing a room. Indian students top this trend, with 45% expressing openness to room sharing. 

Notably, international students encourage PBSA providers to enable a sense of community through shared spaces.

Understanding these preferences is key for developers looking to reassess their strategies. 

Read the full article on React News.