Inside Housing: Can PBSA pivot to serve domestic students?
New coverage in Inside Housing examines how student accommodation providers can adapt to a more price-sensitive domestic market.
Our data highlights:
- Domestic students’ continued preference for HMOs in many cities
- An affordability gap created by rising PBSA rents
- The need for microlocation-level decisions on product and pricing.
Richard Ward, our Head of Research, stresses that most UK students search well below premium PBSA price points, so unit mix and pricing need to reflect real demand rather than headline metrics. Our analysis shows this is especially true in cities where pipelines are heavy and leasing velocity has slowed.
As affordability sharpens, operators that use timely search and occupancy signals to balance clusters, tenancy lengths and amenity levels are better placed to defend occupancy without over-reliance on incentives.
You can read the full piece here
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Social Media Executive at StuRents
Will Davis is the Social Media Executive for StuRents and Concurrent.
