Maslow Capital reduces risk and makes better lending decisions with StuRents Market Data
Maslow Capital is a UK-headquartered development finance lender with a specialism in the living sector including PBSA, co-living, BTR and retirement living. With over £2 billion lent and a growing team of 80+ people, they support developers and investors across the UK
5+ years
Using StuRents Market Data
24 hour
Turnaround time for reports
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investment decisions with StuRents Market Data
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Saving hours of data collection and analysis
Maslow Capital is one of the UK’s leading development lenders in the living sector, specialising in PBSA, BTR, co-living and purpose-built rental housing. With a £2 billion loan book and active schemes across the UK, they work with developers, brokers and agents to finance complex, large-scale developments.
Maslow’s approach is clear: they don’t lend unless they’re confident in the return, and that confidence depends on data.
For the last five years, Maslow has used StuRents Market Data to streamline credit decisions and reduce risk in PBSA lending across the UK.
"We fact-check everything. We don't just accept what a developer says about the market. If we're putting tens of millions into a scheme, we need to know it's the right location, the right rents, and the right timing, which is why we use StuRents' bespoke reports."
Nada Jarnaz, Director, Development Origination
The problem
Before working with StuRents, Maslow's team relied on a highly manual process:
- Pulling data from valuers, land registry, and consultant reports
- Piecing together supply-demand analysis manually
- Facing slow turnarounds and inconsistent insight quality
And even when they did have data, it often failed to answer the most important questions for development lending, particularly when assessing pipeline saturation risk or predicting future market viability.
“In some instances, key data just wasn’t available at all. But since using StuRents reports, we now have access to heatmaps of demand, pricing vs demand breakdowns, and student leasing behaviour - the insights we need to underwrite deals with confidence.”
Senior Director, Development Origination, Sky Mapson,
This future-facing analysis is particularly valuable for Maslow, where the team is financing developments that won’t deliver for 2–3 years - timing that most market snapshots fail to account for.
Why they use StuRents Market Data
Fact-checking and stress testing
They use reports to audit claims around demand, supply, rental levels and pricing, especially in secondary markets where comparables are harder to come by.
“Sometimes the data backs up what we expected. Other times, it opens up a new angle we hadn’t considered - or forces us to reassess a deal we thought we liked.”
Location insight that reveals risk
StuRents’ heatmaps and supply data have helped Maslow avoid investing in locations with hidden saturation risks or identify sites with upside that others might miss.
“We looked at Nottingham and saw undersupply today, but oversupply coming - surface-level data wouldn’t have shown that. StuRents’ data did.”
PBSA and HMO comparables in one place
Reports combine student demand, asset type, and pricing data across PBSA and HMOs, which is essential in cities where schemes compete across segments.
Future-facing forecasts
Instead of showing just current occupancy or pricing, StuRents helps Maslow understand what the market will look like, based on the future pipeline, new builds, and demographic shifts.
“We’re not just looking at a site today. We’re asking: will this still be viable in 3 years when it opens? That’s what StuRents helps us model.”
The solution
StuRents Market Data provides bespoke reports and custom data analysis within the credit process. Reports are returned in 24 hours and are fully integrated into Maslow’s workflow, used before going to credit and forming part of every major PBSA lending decision.
Data covered includes:
- Demand distribution curves by price and accommodation type
- Student search trends
- Supply and demand heat maps
- HMO vs PBSA pricing
- Demand trend analysis
- Supply vs demand analysis
- Student demographic insights
Maslow also uses the data to build internal charts and visual outputs that make deal strengths and risks easier to communicate in committee.
"We now have internal dashboards that draw from the StuRents reports. It's made our analysis quicker, sharper and far more reliable."
The results
- Hours saved per deal: reports returned in 24 hours
- Integrated into the deal flow: used for every PBSA credit decision
- Higher quality risk analysis: helping avoid weak schemes early
- Clearer pricing, location, and demand insight
- The only platform providing proprietary demand and supply analysis and forward looking supply vs demand forcasting
Ready to start?
Access independent, unbiased data to inform your
investment decisions with StuRents Market Data
Book a demo with us today.
Smarter lending, powered by data
Make faster decisions with lower risk
Identify saturation risk early with location heatmaps, pipeline visibility, and demand vs supply analysis
Access real-time rental and demographic insights across the UK
